Thursday, 28 November 2019

The Effect of perceived service quality dimensions on customer satisfaction, trust and loyalty in e-commerce settings: A cross cultural analysis





Introduction of Study:

The topic of this article is regarding the dimension of service quality which are ease of use, web design, responsiveness, personalization and assurance. To identify which factors that will lead to customer loyalty with the mediating factor which is trust.The study also make the comparison between two countries  which is Malaysia and Qatar.



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